English-French translations for gimmick

• gadget
  Il ne s'agit là ni d'un gadget théorique, ni d'un artifice européen, mais bel et bien d'une nécessité évidente et d'une réelle avancée pour l'Europe. We are not talking here about a theoretical gadget or a European gimmick; we are talking about a clear need and about real progress for Europe.
  Ce gadget non contraignant apparaît aux États-Unis dès les années 1950. This non-binding gimmick appeared in the United States as far back as the 1950s.
  Aucun gadget ne saura contenir la légitime colère des peuples d'Europe qui souffrent. No gimmick will be able to contain the legitimate anger of the European peoples who are suffering.
• subterfuge
• truc

Definition of gimmick

• A trick or device used to attain some end
• A clever ploy or strategy
• A gimmick capacitor
• To rig or set up with a trick or device

Examples

• The box had a gimmick to make the coin appear to vanish.
• The contest was a gimmick to get people to sign up for their mailing list.
• The magicians box was gimmicked with a wire that made it appear to open on its own.

Related words

• gimmicky
• Magigimmix
• gimme a five
• gimmer lamb